![]() ![]() Most recently, Big Blue Bubble has been working to bring the brand to a whole new audience. The creative expanse of the world of My Singing Monsters appeared limitless and as the game grew, so did the community around it, to the tune of over 90 million players worldwide.įrom a line of children’s books to monster-themed clothing and apparel, My Singing Monsters was no longer just a game - it had grown to become a brand unto itself.įollowing this initial expansion, the world and characters of My Singing Monsters was soon adapted to a series of award-nominated toys and stuffed animals developed through partnerships with companies such as PlayMonster and Commonwealth Toy. Next came the introduction of in-game seasonal events and a collaboration with country musician Kristian Bush of Sugarland. First came new Islands for players to explore, and then new monsters to collect. With this success came the ability to expand production and further explore the creative workings of the monster world. ![]() ![]() “Sometimes you might be too early for that, but every time we had a big hit, there was something that hadn’t been done before.”īig Blue Bubble COO, Claudette Critchley, and founder and CEO, Damir Slogar “You absolutely have to do something that no one has done before,” says Slogar. Released worldwide in 2012, it didn’t take long for word to spread about My Singing Monsters, and for Big Blue Bubble to realize they had a hit on their hands. From booming percussion to cheerful vocals, each monster had its own unique sound assembled to form a catchy tune. Not only would players collect a menagerie of quirky characters, but they’d also work to create unique musical melodies. However, My Singing Monsters worked to differentiate itself through the art of music. Similar to a genre of popular games at the time, My Singing Monsters featured a collection of creatures, in this case, cute and cuddly monsters that players would work on multiplying and collecting. But with My Singing Monsters, there was always a feeling that it would be something special. In game development, there’s no such thing as a guaranteed hit - far from it, in fact. “With so many advancements in technology and the growing talent that is out there, I’m both curious and excited to see what the future holds” ―Damir Slogar ![]()
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